Marketing, go-to-market and retail media consulting · Montreal
We have been the brand, the retailer and the media. We help you get all the way to the basket.
Ramilex is a Montreal marketing and retail media consulting firm. We have seen up close why a product sells, and why it stays on the shelf. We help brands and distributors who sell through retailers, in store and online: we define the strategy, then bring together the best specialists to carry it out.
Our services
What we deliver, at a fixed price or on retainer. Every engagement starts with a free 30-minute call.
“Basket Goal” marketing audit
A picture of all your touchpoints, in store and online, and your top three priorities for the next 90 days.
Fixed price, from $2,500
Marketing director on demand
A part-time (fractional) marketing director: a partner on your team a few days a month for the plan, the budget and supplier follow-up.
Monthly retainer
Strategy and visibility
What your brand promises, to whom, and how to be found before the store: positioning, media plan, content, search (SEO) and AI engine visibility (GEO).
Per deliverable
Measure what pays off
A dashboard that belongs to you shows what each action and each partner delivers: you know what to keep and what to cut.
Per deliverable
In-house training
Retail media training, with our partner Altavia. Workshops on AI at work and media planning, tailored to your team.
90-minute sessions
Be chosen by the retailer
Access to distributors, buyer presentations and sales, with a partner specialized in commercial strategy.
With a partner
We only recommend people we know well. And when we recommend a partner, you always know whether we are paid, and how.
Our expertise
Retail media
Retail media is advertising sold by retailers on their websites, apps and in-store screens, targeted with their shopper data. A craft Alexandre practices for major retailers, with Altavia. He has notably delivered a retail media training for a major food brand.
Everything goes through our partner Altavia, from training to campaign execution
1
Where to invest
Choose the networks and placements that reach your buyers, in store and online.
2
How much
Size the investment to your sales goal.
3
How to measure
Separate incremental sales from what would have happened anyway, and know what each placement teaches us.
4
Monetize
Help retailers and brands earn revenue from their space: screens, shelves, websites and apps.
We are your project lead.
Like a general contractor on a job site, we choose the specialists, coordinate their work and step in when things go off track.
You work directly with a partner, from plan to result. They remain the guardian of your plan: they follow up with each specialist, tell you what is working, and step in when it is not. You do not have to manage five suppliers or judge their work, and your time stays on your business.
The starting point
The “Basket Goal” diagnostic
In two weeks, you know where your brand is losing ground and what to fix first. We look at every touchpoint between your product and the buyer, in store and online, shelf included.
How it starts. A free 30-minute call. Then the diagnostic. If you want to go further, we define the deliverable, timeline and price of the engagement together, and bring in the specialists needed.
We bill per deliverable, not by the hour. AI speeds up research and production, and every deliverable is validated by an expert before it reaches you.
- A picture of all your touchpoints: at retailers and in their retail media networks, online, in the media and in AI assistants
- Your top three priorities for the next 90 days, and the first decision to make
- A one-hour presentation with a partner
Fixed price, starting at $2,500, credited toward your first engagement.
An anonymized sample report is available on request.
Book a free 30-minute callWhy us
The brand
We built AROM Gourmet from scratch, a food brand that was distributed in more than 400 stores in Quebec.
The retailer
Alexandre grew up in the family grocery store, then co-owned a grocery store from 2018 to 2026.
The media
More than 20 years in media and digital strategy, at agencies and as a consultant to agencies, and in retail media for major brands and retailers.
And on all three sides, we have sold: media strategy and advertising space, products to chain buyers, and at the counter.
Who you work with
Alexandre Rouleau, partner. 20 years in media and digital strategy, including leadership roles at Touché!PHD, Cossette Média and TC Media, and retail media with Altavia for major retailers. Consultant to agencies, co-founder of AROM Gourmet, co-owner of a grocery store from 2018 to 2026 and college-level business administration lecturer. Bachelor of Commerce (Marketing), John Molson School of Business, Concordia University.
Depending on the engagement, specialists from our network join him.
Frequently asked questions
Short answers to the questions we hear most often.
What is Ramilex?
Ramilex inc. is a marketing consulting firm based in Montreal. It helps brands and distributors who sell through retailers get their products into the basket, in store and online: strategy, retail media, training and coordination of specialists.
Who are your services for?
Brands and distributors who sell through retailers, in grocery and in other retail channels, and who want a clear plan without managing five suppliers themselves.
What is retail media?
It is advertising sold by retailers on their websites, apps and in-store screens, targeted with their shopper data. For a brand, it reaches the buyer at the moment of choice. For a retailer, it turns its space into a source of revenue.
How much does the “Basket Goal” diagnostic cost?
It is a fixed price, starting at $2,500, delivered in two weeks. The amount is credited toward your first engagement.
Do you offer retail media training?
Yes. We deliver in-house retail media training with our partner Altavia, as well as workshops on AI at work and media planning, in 90-minute sessions.
How do you bill?
Per deliverable or on a monthly retainer, never by the hour. Every engagement starts with a free 30-minute call.
Where are you located?
We are based in Montreal and work in French and English.
Contact
Write to us to book your 30-minute call: alex@ramilex.com or 514-382-9092. Ramilex inc., Montreal, Quebec.
Also at Ramilex
Food import brokerage: pasta, coffee and canned fish. AROM Gourmet is operated by Ramilex inc.